Winnie Chen-Head Appointed Chief Executive Officer, Malaysia at WPP Media

Winnie Chen-Head has been appointed Chief Executive Officer, Malaysia at WPP Media, marking another significant milestone in an accomplished career spanning media leadership, strategic marketing, business transformation, and commercial growth. Her appointment reflects years of success leading some of the industry’s most recognised media organisations while driving innovation and delivering measurable business results.

As Chief Executive Officer, Malaysia, Winnie will oversee WPP Media’s Malaysian operations, providing strategic direction, strengthening client relationships, accelerating business growth, and leading the organisation through the rapidly evolving media and advertising landscape. Her leadership will focus on delivering integrated, data-driven, and technology-enabled media solutions that create value for clients and stakeholders.

Before joining WPP Media, Winnie served as Chief Executive Officer of Omnicom Media Group Malaysia, where she led the organisation’s local operations and continued to strengthen its competitive position through strategic leadership, operational excellence, and client-focused growth initiatives.

Earlier, she spent more than four years with dentsu Malaysia, holding several key leadership positions including Managing Director, Media, Partner – Head of Product & Growth, and Partner – Head of iProspect Malaysia. During her tenure, she led major business transformation initiatives, expanded agency capabilities, developed growth strategies, and strengthened partnerships with leading regional and global brands.

Before dentsu, Winnie served as Head of Product, Strategy & Innovation at Mindshare Malaysia, where she focused on strategic planning, innovation, and integrated media solutions. She also held the position of General Manager – Marketing & Business Development at Fave, further broadening her expertise in marketing strategy, digital commerce, and business development.

With extensive leadership experience across media, advertising, marketing, digital transformation, and commercial strategy, Winnie Chen-Head continues to be recognised as one of Malaysia’s leading media executives. Her appointment as Chief Executive Officer, Malaysia at WPP Media reflects her proven ability to drive organisational growth, inspire high-performing teams, and lead innovation in an increasingly dynamic communications industry.