Amalina Mohd Najib continues to strengthen her professional journey as Head of Planning & Business Development at Avis Malaysia, bringing more than two decades of experience in commercial leadership, corporate strategy, and business transformation across the telecommunications, broadband, and automotive mobility sectors. Her career reflects a consistent commitment to strategic innovation, operational excellence, and sustainable business growth.
As a Chartered Marketer and experienced business leader, Amalina has built a strong reputation for translating strategic priorities into measurable commercial outcomes. Her expertise encompasses corporate planning, business diversification, product innovation, brand development, strategic partnerships, and cost optimisation. Throughout her career, she has focused on aligning marketing, product, and business development initiatives with revenue generation, profitability, and long-term organisational objectives.
Since joining Avis Malaysia in October 2024, Amalina has led strategic planning and business development. She has been driving business diversification into emerging sectors, including renewable energy, green technologies, machinery, and equipment, while supporting operational efficiency and process improvement initiatives. Among her notable achievements was coordinating the Cost Reduction and Optimisation Program, which achieved its RM1 million KPI target for FY2024. Her contributions have also supported new brand launch readiness, fleet telematics implementation, and improvements in operational effectiveness.
Before joining Avis Malaysia, Amalina held several senior leadership positions at Allo Technology, including Head of Marketing, Head of Product, and Manager of Business Strategy. During her tenure, she helped establish the marketing function from the ground up, strengthened brand positioning, and led integrated marketing campaigns that contributed to a 25% increase in broadband subscriptions. Her product initiatives also generated 48.3% revenue growth across business segments, demonstrating her ability to connect strategic planning with tangible business performance.
Earlier in her career, Amalina gained valuable industry experience at TIME dotCom, Celcom Axiata, and Digi Telecommunications. These roles helped her develop a broad understanding of product management, sales planning, strategic marketing, and commercial development within Malaysia’s evolving telecommunications landscape.
With more than 20 years of cross-industry experience, Amalina exemplifies strategic leadership, commercial innovation, and a results-oriented approach to business development. Her professional journey highlights the importance of adapting to changing markets, identifying new growth opportunities, and building sustainable business value through effective planning and execution.